When is Google penalty recovery necessary? There are times when Google’s web spam team take manual action upon a website that participates in activities that fall outside the boundaries of Google’s guidelines. These penalties are often due to a website’s participation in link schemes in order to increase search engine rankings. Such penalties can have a severe impact on a website’s search engine rankings, and in turn, traffic and sales. Our services help to get the user's site back on track from a Google penalty or algorithm issue. Regain site