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What Sort of Man Reads Playboy? (1965-1974)
Anyone who has opened a Playboy magazine from the 1960s-70s will recognize the “What sort of man” advertising campaign. These self-promotions appeared in every issue for many-a-year, terminating before the 1980s arrived. Each advert was a full page consisting of a photograph of a studly male being admired by the ladies and text explaining why they are such awesome consumers – why companies should be lining up to put adverts in Playboy to target these jetsetting big-spenders.
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Hustler magazine answer to Playboy ads: NSFW "Dorothy Stratten hustler advertising playboy" NSFW (Google´s safe search in off)